Higher Pharmacy Affiliate Conversions via the Carrot and Stick Approach

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Customer benefitsThe good old carrot and stick incentive approach can do wonders to your online pharmacy affiliate conversions, and I’m not talking about merely advertising competitively low product prices.

When people shop in online stores, they often need that little bit of extra confidence to finalize an order. What do I mean by confidence? In one word, benefits. As any successful tech company knows, users aren’t wowed by the killer hardware features their product entails; they are more interested in how that product solves a known problem or concern they have or, they want to know how that product significantly improves an experience they encounter on a regular basis.

If you are successful at conveying to your online shoppers the order or product related benefits, you stand a much higher chance at getting approved sales by a higher percentage of your online visitors. Below are but some examples of the benefits we advise our online pharmacy affiliates to practice, with a brief explanation on each.

A. Top quality and genuine brands – Reassure your online shopper by pointing out that what he or she is ordering is no imitation of any sort, but rather the best medication quality (whether generic or brand) available. This way customers have one less thing to worry or be uncertain about. Once that uncertainty is eliminated, that shopper is much more likely to add multiple products to the cart and submit an order.

B. No shipping costs? Reiterate it wherever possible – Nothing influences an online shopper more to submit an order than a free shipping offer. If free shipping is available in your online store, be sure to mention it on every single page of your site, in banners, PPC ads and landing pages. This is a most effective conversion enhancer you should make the most of.

C. Show users it’s OK to cancel orders - By stressing the ease of getting a refund on orders, you greatly increase the chances of up-sales of your referred orders. Online shoppers aware of the refund option will be much more inclined to buy your offered products when compared to other sites that don’t indicate so. Be sure to display the refund option on your site’s main page, as well as any FAQ page you may have.

D. Everyone loves the “New!” category - Why not leverage a basic human behavior to your conversion powers? It’s been shown all over the Web that online shoppers have a natural attraction to new products and new categories. Our pharmacy program’s network of sites all have a “new arrivals” section which sees large volumes of traffic. Advertise a product as new and you’ll see instant interest and consequently, increased conversions.

Hopefully this post gave you some insights on the conversion powers of product and customer benefits. It may seem redundant but conversion stats speak for themselves. If you’re interested in learning about other ways to increase online conversions, I recommend going through previous conversion-related posts such as Diversifying your Traffic Sources. Next time I’ll offer another post on conversion boosting tips so be sure to come back in the next week or so.

5 Ways to Increase Your Pharmacy Site’s Loading Time

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Increase website's loading timeWhen pharmacy affiliates start promoting their online stores, the usually focus on design, products and online marketing of their new site. Only an experienced online store owner will tell you that there is yet a whole other issue you should sort out when launching an online pharmacy store: Loading time.

Website’s loading time can either make or break your conversion rate.  Did you know that 1 out of every 4 prospective visitors will abandon a webpage that takes more than 4 seconds to load? Knowing this fact, we want our online pharmacy affiliate program members to be aware of and address this issue in their sites for higher conversions.

By reducing your loading time by even milliseconds you can transform a much larger portion of your incoming traffic into actual orders. Find it hard to believe? Then you should know that users will visit your competitor’s site if it is faster by 250 milliseconds.  The loss in conversion rate is said to be -7% per each second’s delay. Frustrated online shoppers translate into higher bounce rates in your site’s statistics – a much less favorable scenario.

As an affiliate, your ultimate goal should be to offer your potential customers the quickest and most direct way to reach the product they are searching for. Assuming your site’s product, design, and UX elements are up to par, loading time is the next and most vital component you need to nail down to help your conversions. E-commerce supersites such as Yahoo!, Amazon, and eBay are great examples of loading time minimization; all big three have seen dramatic increases in conversion once they cut their site loading time shorter. Here below I will list 5 important tips on decreasing the loading time on your website.

Five Tried & True Ways to Speed Up Site Loading Time

  1. First and foremost, use website speed testing tools to gauge your current loading speed. Tools such as Pingdom and the like can help you out. In detecting site components that might slow your online pharmacy store down. Once ridden of the slug-inducers, you can eliminate up to a whole second of loading time.
  2. If possible, reduce the number of graphic components in your site’s pages. Aim for a simple design for your website, as it will help to reduce the number of HTTP requests to download all the graphics, video, JavaScript and other files from your website. Also, optimizing images and videos in size and format can help cut back the loading time.
  3. Another easy way to improve your site’s loading time is to clean up your code. Make sure you only use the code lines and tags that are absolutely necessary for your website. Redundant lines require additional ‘work’ from browsers. Check your code and leave out any unnecessary elements.
  4. Another great tool we recommend is Google’s Page Speed Online. Accessible via Google Labs, the Page Speed Online is available as a web-based tool as well as a Chrome extension. These can help you get an overview of high priority, medium and low priority fixes that can help speed up your pages’ loading time.
  5. Explore the possibility of a Content Delivery Network (CDN) to ensure that the content is delivered from a server located closest to the end user. Many affiliates using content from different geographical regions don’t always know that the speed of this delivery isn’t depended on the proximity of certain regions to their web server. CDN uses servers deployed in multiple data centers which can easily speed up loading time and save you money on buying additional server-related hardware and software.

I hope that you take away the significance of loading times in the context of online conversion. Remember; even milliseconds count!  Most of our online pharmacy affiliates have confessed that once loading speed increased, so did the rate of their conversions. Want to read an interesting article on another way to boost online conversions? Check out my previous post on Diversifying Traffic Sources for some insights.

Using Offer-Inside Newsletters to Increase Pharmacy Affiliate Conversions

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customer newslettersAre you an online pharmacy affiliate using customer newsletters? If so, this post will reinforce what you probably already know, and will hopefully give you some additional insights. If you have yet to practice this marketing strategy, this post is an absolute must. Here below I will share the main reasons why customer newsletters containing an offer help to increase conversions. I will also share some tips on acing newsletters to maintain  optimized relations with your potential shoppers.

Online Offer – The Cherry on Top of Your Newsletter

Customer newsletters have been around since the dawn of online marketing, and still remain today a powerful conversion booster – if done right that is. Here are a few pointers showing how newsletters can help boost your affiliate conversions:

A. Customers love to get attention – Use your newsletters to follow-up with existing customers and show them you haven’t forgotten them since their last purchase at your store. When shoppers receive periodic updates they feel part of something, and that sense of belonging can really help your long-term customer retention.

B. Maintain your e-commerce brand’s reputation – When you send out newsletters (especially with an offer), you’re essentially promoting your brand, not just your sales. Even though maintaining your brand might not be as important to you as your bottom line sales commissions, it sends out a powerful message to customers who see your brand active and operating.

C. Reach out to lost customers – Newsletters with an attractive offer can be a powerful tool in bringing back old customers. Reel them in with a discount coupon and remind them why buying their favorite health products at your store is so rewarding.

Lure them in with an Offer!

When you add an offer to your newsletter, you’re not only keeping a close connection with your customer base, but you’re also increasing the likelihood of your mailing lists being translated into more sales. So what is important to consider when adding an offer to newsletters? Here are a few tips:

Make the offer worthwhile: Aim for an offer customers would find it hard to resist; Based on the feedback we have received from our online pharmacy affiliate program members, a discount coupon combined with the emphasis of free shipping make for a great persuasion incentive.  Get your affiliate ID-specific coupon code at your RxProfits account portal.

Invest time and thought in your newsletter template: Many affiliates often take a shortcut when choosing a newsletter template. I strongly suggest taking the time and investing some thought into this. The design of the template should be appealing rather than outdated, and should include graphic elements to complement the newsletter’s texts. Also, try to make your newsletter’s design seem as similar as possible to the actual online store you are directing your mailing list recipients to.

Recommended resources of high-quality newsletter templates: MailChimp (if you’re using their email distribution software), ThemeForest also offers good-looking templates, and you should also explore the customizable templates over at CampaignMonitor.

Keep it short and snappy: Avoid placing too much text in the newsletter. See it more as a detailed banner than an informative mail. Use clear, error-free copywriting that is short and sweet.

This sums up this post on increasing conversions via newsletters with an offer. For more email marketing how-to’s, visit our previous post on the topic, Mass Mailing Tech Tips.

Photo credit: Christopher S. Penn on Flickr

How to Increase Conversions? Diversify Your Traffic Sources

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Increase Conversions via Diversify Traffic SourcesIn our ongoing theme of optimizing online promotions and conversions, this post is yet another conversion booster how-to reference dedicated to our online pharmacy affiliate program participants. This time I won’t discuss a specific online marketing method, but rather offer my recommended approach or ‘the big picture’ if you will.

It Pays Off to Work in Parallel

While many pharmacy affiliates prefer to focus on one main marketing strategy, they often overlook the earning potential that lies in practicing several marketing methods at the same time. Some argue that focusing on one main strategy allows the affiliate to specialize in and master it. I claim that it doesn’t take too much to juggle a few strategies concurrently, and this lets you maximize your affiliate promotions and traffic sources. Here are the main strategies I recommend practicing in parallel:

A. SEO-Based Landing Pages
I’ve already talked about how a well-executed landing page can help you increase conversions. When you think about, a beautifully and well-made landing page can help you in both SERP ranking, but also in funneling potential customers to your online store. How many hours per week does it take to maintain a landing page? Aside from the initial development and publish, it shouldn’t take more than 20 minutes per week to update its content and links every now and then.

B. Pay per Click Ads (PPC)
PPC ads are the perfect long-tail keyword targeting method. Plus, the gist of how pay per click ads work isn’t exactly rocket science. So why not throw PPC ads into your overall affiliate marketing mix? In terms of weekly time investment, PPC ads shouldn’t take longer than an hour a week to create, manage and track. Read my previous post on PPC ads as a conversion booster for more info.

C. Opt-In Mailing
Email marketing is yet another marketing option our affiliates have had great success with. As long as your email lists and distribution methods are legit and in conformity with standard anti-spam policies, emails can help you generate lots of purchase-oriented traffic. For easier management, use email marketing software such as the ones I’ve recommended in this post on the topic. Weekly hours you should spend on emails? Two hours tops.

D. Blog Posts
Blogging remains a supreme form of online marketing IF and and only if you put in the work to create interesting and valuable posts users will appreciate, not just search engine spiders. Using anchor text links in blog posts along with keyword targeting can really expose your online venue to potential shoppers. With an optimal publish frequency of once in two weeks, your average weekly time of work on this stands at about 20 minutes max.

E. Social Network Outreach
Perhaps one of the most time consuming strategy of the bunch, social media does serve as a great online promotion method for affiliates. You can harness the power of Facebook, Twitter and any other social network to spread your promotion word on product sales, discount coupons and new arrivals. You can also use these to get in touch with your existing customers, and form relations with potential ones. Having that said, online promotions via social networks require more hands-on work and supervision, approximately 2.5 hours per week. Nevertheless, if you’re up for the job, it will be worth your while.

That about sums up the post on diversifying your online promotion sources. Doing all these at the same time on a regular basis will significantly increase your traffic sources, thereby increasing your probabilities of conversion and sales. And if you add up all the time estimates I’ve included for each, you’ll see that juggling all of these together really is a piece of cake.

How to Generate More Traffic and Conversion with PPC Ads

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increased conversions via ppc adsAlmost every affiliate knows about PPC advertising. Pay per Click ads are a prevalent form of online marketing, but only a few number of affiliates really know the ins and outs of perfectly executed PPC campaigns. Some of our online pharmacy affiliate program members have had great success with PPC ads, and they were kind enough to share their how-to’s with us for the purpose of this post. Below I will list 6 important strategies to practice in order to optimize your pay per click campaigns, and to lure in more users to your online pharmacy.

Six PPC-Perfect How-to’s

A. Preparatory Education Goes a Long Way. Do your homework and learn the topic of PPC ads as much as possible. Read relevant literature and blog posts about it, and attend seminars or webinars. This pre-campaign learning will help you make better decisions as you run the PPC ads.

B. Target All 5 Search Engines, Not Just Google. Why? Two reasons; first, the area of online pharmacy might not be welcomed by the big #1 search engine, and second, Google accounts for only half of all searches made online. In addition to Google, run PPC campaigns on Bing, AOL, Yahoo and Ask.

C. Send Ad Traffic to a Landing Page. If your ad advertises a category of products, redirect your user to that page on your store. It makes more sense to the user, and the search engine will favor the ad’s relevancy. This in turn will be translated into higher placement position. Make sure the redirect makes sense, whatever you are advertising.

D. Get Your Bidding How-To Down. There’s no way around it – you’ll have to know how to bid right on keywords and long-tail keywords. Aim for the balance between high and low to make sure your ad’s placement is on the first page of search results. Try to target the fifth to fifteenth positions.

E. Try the DKI. The Dynamic Keyword Insertion method has been quite useful to some affiliates, and it involves the insertion of words as they are typed in by users on search engines. This implies an increased match between search and ad results. Read more about it here.

F. Test and Analyze. Even when you’re ready to air your ad campaign, it is crucial that you test your ad -a/b testing is highly recommended- and don’t forget to track your clicks. This will help you better adjust your ads as you go along.

Stay tuned for our next post which will also give important tips on how to increase your online pharmacy conversions. If you’ve missed last post’s list of tips on increasing conversions through landing pages, be sure to check it out.

 

Increase Your Landing Page’s Conversion with These 6 Tips

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better landing pages_rxprofitsIs your landing page under-performing? Are you looking to increase its pre-sale power? Then this post is for you. Learn how to improve the conversion of your pharmacy landing pages with these 6 essential tips which we gathered especially for our online pharmacy affiliate program members. Some of the tips may seem trivial, but don’t underestimate their power; we’ve tested these repeatedly and have concluded that they do, in fact, increase conversion in tens of percent.

6 Tips to Help Increase Landing Page Conversion

  1. Match design with potential customers – Using a compelling and attractive landing page design is great, but it becomes useless if it doesn’t pair with your targeted audience. At RxProfits, we have made numerous layouts of high converting landing page designs available to download, and you can find all of them at our program’s back-end portal.
  2. Invest in compelling content and headline - Text has much more power than people think, and your landing page’s content is most certainly an area you should invest time and effort in. Your landing page’s total exposure boils down to about 8 seconds before users bounce out of the page, so your h1 headline should be a captivating one. Ideally, it should be short, clear and reflecting what your page is about. As for the rest of your copy, aim at what users want to read; benefits, discounts, if any, secure shopping, etc.
  3. Don’t make users scroll – Make sure you keep all your landing page’s most important elements above the fold -that’s about the top 600 pixels of your landing page- so that users get the gist of your offer as soon as they enter your site. Be sure to include a strong call to action, a compelling headline and a short list of benefits in bullets, all above the fold so users don’t have to scroll down.
  4. Exercise relevancy when redirecting traffic – Whether users arrive to your landing page from an email, PPC ad, banner or blog post, be sure to link your call to action buttons to the very pharmacy store, category or product page you are advertising. You would be surprised by the bounce rates that are due solely to irrelevant redirecting.
  5. Stimulate users with images, less with text – Visual elements are much more appealing to potential customers than text, so be sure to include high quality images in your landing page, and use just the right amount of text to compliment them. Again, place the best and largest images above the fold.
  6. Never stop testing – Testing your landing page both before and after it goes live is monumental, and it is only through testing that you can truly gauge your landing page’s efficiency and conversion power. Use site analytics and A/B testing to perfect your landing page as you go along.

These were our 6 tips on increasing landing page conversion. If you would like to learn about SEO optimization of your landing pages so as to generate more traffic, I recommend revisiting a previous series of posts I’ve published on this topic, SEO Best Practices Part 1 and 2.

Free Download: List of Pharmacy-Friendly Registrars, Hosting and Name Server Providers

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registration-webshosting-nameserverWant a free list of recommended online pharmacy-friendly domain registrars, web hosting and name server providers? You got it. RxProfits has just released a rare list of recommended providers you should check out – this is available as a free downloadable PDF at your affiliate account back-end portal (under Manuals). Not an RxProfits pharmacy affiliate? You, too, could have your own copy of the list by simply signing up to the highest paying affiliate program in the online pharmacy market!

The following content is taken from this hush-hush document. We hope you make good use of it and see solid, long-lasting promotions!

Brought to you by the highest paying online pharmacy affiliate program, RxProfits.com, this document seeks to help our pharmacy affiliates learn better the 3 components essential for making their website go live on the web. If you scroll down you will see that we have listed recommended service providers of website registration, hosting and name servers. These recommended companies are ones who are more lenient toward working with health and drug publishers/advertisers, so we hope you will find these helpful in your own affiliate work at our online pharmacy affiliate program. 

Once you have built your website, added content, design and images, you’re ready for the big leap of making your website live. This brief introduction will touch on the three components; registration, hosting and the use of name servers, highlighting the function of each, and explaining how to manage these to get your online venue up and running in a way that is best suited to our program’s product niche. At RxProfits, we recommend using a separate provider for each of these three elements.

Domain Registration

This component is quite simple. It refers to choosing a domain for your website and getting it listed (or registered) via website registration provider. Since your affiliate operation involves the specific niche of online pharmacy, you will have to seek more tolerant registration providers (meaning that GoDaddy and other big registrars won’t do; your website will be taken down due to strict restrictions). That said, here are some points to consider when registering a domain.

  • Aim for a meaningful and memorable name – Make your website stand out by coming up with a short and easy to remember name. If it’s odd in a special way that could also help. Aim for a witty, catchy name that is relevant to what your site is about.
  • Try to nail the .com ones first – Registrars offer a wide range of domain extensions including .co, .net, .org, .biz, .cc and more, but both users and search engines favor the good old .com. Try to get a .com one before proceeding to other extensions if you must.
  • If possible, avoid hyphens and numbers – These generally send out the wrong signal to users, and you’d rather keep your domain clean and to the point.
  • Get domain privacy – We recommend keeping your domain private for personal information protection from public records (such as whois).
  • Keep domain registration renewals in mind – Set a reminder for yourself for when your registration expires. Whether you’ve made a 1-year, 3-year or 5-year registration, it’s easy to lose track of time and then find out your site is down for the most ridiculous reason.

Website Hosting

Once you have your catchy domain registered, you will have to store your website and all its files (HTML, CSS and images) on a server. This, in a nut shell, is website hosting. Here are some tips to think about when using a hosting service:

  • Pay attention to down time – If your website hosting provider is unable to provide you with the service it has promised, you will experience extended periods of downtime (rare instances are OK), and that is a big no-no. Be sure to check your website online every now and then to ensure it is hosted and working properly.
  • Back up, back up – Always make sure your website’s files are backed up in some way, on a regular basis. Some people like to back up their website files on their PC or on another server. Don’t rely solely on your hosting provider to do routine backups.
  • Get the right web space - The more you post on your site (or add content), the more space is being used every month.  When working with a hosting provider, make sure you have enough web space for all your needs.
  • Support – If something goes wrong, you want a hosting provider with a decent support team to help you out. Make sure your hosting provider has one.

Curious to learn more and get the actual list? Simply log in to your RxProfits account and go to the Manuals section. Click the text link Website Registration, Hosting and Name Server Resources and the PDF’s download will start automatically.

5 Tips for Writing SEO-Friendly Blog Posts – Pharmacy Affiliates Must-Have

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seo-friendly postsThe art of SEO (these days it most certainly has become an art) can be a tricky one, but with a little bit of patience, research and perseverance, you can do it right and see SERP ranking increase over time. I’ve already discussed in length the topics of off-page SEO and on-page SEO, but I haven’t really touched on how to write blog posts that are SEO-friendly. In this post I will share 5 key tips that can help you get on your blog SEO path in no time!

The 5 Tips for SEO-Friendly Blog Posts


#1: Research Long Tail Keywords and Incorporate them Organically

For the purpose of our online pharmacy affiliates, keyword research and implementation revolves around health products. It is up to you to decide what keyword will be targeted in your blog post (as a rule of thumb, write 1 blog post for 1 primary keyword). It could be a best-selling product you would like to promote, or it could be a discount coupon you would like customers of this niche to find and use.

My main go-to keyword research aid is Google Keyword Tool, and I also do a regular Google search with the primary keyword in question to see my competition. Aim for long tail keywords which are less competitive but more likely to convert.

As for keyword implementation in your post text, there are some points to consider:

  • Incorporate your keyword in the post’s title, subtitles (keyword variations) and 1-2 anchor text links which include your keyword (‘click here’ links are a big no-no!). Also make sure you provide your post with keyword-rich meta tags (WordPress users swear by the All in One SEO Pack plugin for this).
  • Avoid keyword stuffing at all cost, and write for users, not search engines. Once you’re done writing, read the post all over again from start to finish from an average user’s point of view. Is the post interesting? Informative? Contributes to the user in any way?

#2: Link to Previous Posts in your Blog

In addition to keeping your blog updated on a regular basis (at the very least 1 post a month), be sure to link your post to previous posts which might be relevant. We always encourage our online pharmacy affiliates to do this. One or two such links are usually sufficient in a post. This action adds both interlinking and semantic value to your new posts, and invites users as well as search engine crawlers to stay longer on your site.

#3: Add Images and Give them Keyword-Rich Attributes

Adding visuals to your blog always helps (who likes reading just plain text?), but you can get even more out of every image you insert; save the image you are about to insert with a title that is like this: keyword phrase.jpeg. This way, when it uploads to your post it has a keyword-rich title. Also use your blog’s alt text and title tag features to give the image additional SEO important attributes.

#4: Add rel=”nofollow” to External Links in Your Post

Adding this no follow tag to your post’s HTML means that while users are more than welcome to explore the link and go elsewhere, search engine crawlers won’t. This means that, for SEO purposes, search engines almost disregard that external link and move on to crawl the rest of your content.

#5: Keep a Decent Word Count

The average word count you should be aiming at is around the 500 words per post. Less that that would make it look invaluable and not serious, while longer than 500 words will simply deter users from reading it. Write like you mean it, stay within this limit and always leave room for comments and discussion.

Well, there you have it, the 5 tips for writing SEO-firendly blog posts. I hope this will help you increase your blog readership and get your posts higher up the Google SERP ladder. Do you have any other tips you’d like to share? Do tell!

Pharmacy Affiliate Program News: New Products and 10% 2nd-Tier Commission!

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extra-newsWe’re excited. Psyched, actually, to announce that we’ve added over 100 new top-selling health products to our online pharmacy affiliate program. This means our pharmacy stores’ inventory is now even bigger and more attractive than ever before, with virtually every medication category seeing a growth in pill diversity.

This huge addition of products not only helps us answer the growing demand of patients worldwide seeking affordable alternatives to their prescriptions, but it helps our dear pharmacy affiliates in offering even more best-selling products to their audiences and incoming traffic. To get the complete list of new products, speak to your assigned affiliate manager.

I’m also going to let you in on a secret; very soon we’ll be opening a new medication category for ED trial packs, offering a variety of specialized erectile dysfunction trial packs which you could promote individually or collectively. We’ll be sure to inform you of when these become available.

Bring a friend and earn 2nd-tier 10% commissions!

Have you heard of RxProfits’ bring-a-friend reward? Invite your friends to join the most profitable, highest paying online pharmacy affiliate program and score 10% of your friend’s payout*. So round up your friends, tell them about RxProfits’ incredible pharmacy affiliate program benefits and make extra cash for the recommendation!

*Newly joined affiliate must meet the minimum payout threshold for the referring affiliate to be entitled to the 10% commission.

 

Online Media Tips for Pharmacy Affiliates: Part 3 (PPV Marketing)

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ppv_strategiesPPV marketing is one of the oldest and most popular online advertising tools, and when utilized effectively, can make a world of difference to your advertising campaign.

Much of the information below has been taken directly from our newly available manual on Online Media & Traffic Sources.  Hundreds of our affiliates have already taken advantage of the invaluable tips available in this all-inclusive guide.  This free download is available to all members of our online pharmacy affiliate program.  Not yet a member?  Learn more about how you too can be a part of our team of affiliates by signing up to RxProfits.com.

Before we go into some strategies of PPV advertising, we must cover the basics.

What is PPV?
PPV/CPV (Pay/Cost Per View) advertising includes pop-ups and pop-under ads, and may also refer to transitional ads (“skip this ad” link as you would find in online newspapers and magazines).

Pop-up ads and offers can be your best friend or worst enemy, depending on how you utilize them.  Below are a few strategies to best use a PPV marketing campaign.

Budgeting:
One of the greatest advantages of PPV campaigns is their relatively low costs (the average PPV ad costs $.01 – $0.15/view), however even with the seemingly meager fees, it’s important to set a budget for your PPV campaign in order to maintain minimal fees and manage your return on investment.

Decide on a budget and stick to it. Don’t go crazy with spending, especially when you’re just testing a campaign. Do a bit of research to find out what’s the average initial cost of campaign testing.  Implement test campaigns to asses which URLs have the best results.

Targets, Goals and Focus:
Before you make your PPV campaign live, it is essential that you set a number of targets and goals, and stick to them.  Like any major endeavor, it’s important to have an idea of how you define success before implementing a new campaign.  Many affiliates define the success of their PPV campaign based on conversion rates, or the amounts of new leads generated.

PPV advertisements can be a great tool to generating e-mail lists which can be used for further more aggressive marketing campaigns.  It’s essential to stay on top of your advertising hits to evaluate how successful your PPV ads are in converting new leads.

Next Steps:
Remember, your PPV ad is only the first step to get new customers in the door.  Your PPV ad may make a great first impression, but whether you’re directing clients to a landing page or full website, make sure that your next step has a strong call to action to convert the greatest number of views into new clientele.

To get you started, below are a few recommended 2nd-tier marketing networks that can help you build and keep track of your campaign.

Adfirmative
Overview: An ad network offering multiple services.
Advertising formats: Display, PPC text ads, PPV, Contextual.
Minimum deposit: no minimum.
Target audiences: USA, worldwide.

EvoPlus.com
Overview: A versatile Ad network with multiple features.
Advertising formats: Text Ads (PPC), CPA, CPV – pop-ups/unders.
Minimum deposit: N/A.
Target audiences: Worldwide.

EnveroMedia.com
Overview: A versatile Ad network with multiple features.
Advertising formats: Display, CPV (pop-ups/unders).
Minimum deposit: N/A.
Target audiences: Worldwide.

LeadImpact.com
Overview: CPV network, dealing specifically with this ad format.
Advertising formats: Pop-up/under, Contextual.
Minimum deposit: N/A.
Target audiences: USA, Western Europe and worldwide.

Ad.Net
Overview: A versatile Ad network with multiple features.
Advertising formats: Domain type-in, E-Mail, Pop-ups, Text Ads (CPC).
Minimum deposit: $100.
Target audiences: Worldwide.

Thank you for joining us for our full series of Online Media Tips for Pharmacy Affiliates.  We welcome you to visit our previous post on online media tips for more info on PPC; and don’t forget, for more online marketing tips, tools and strategies check out our full Online Media and Traffic Sources Guide by joining our pharmacy affiliate network.