The good old carrot and stick incentive approach can do wonders to your online pharmacy affiliate conversions, and I’m not talking about merely advertising competitively low product prices.
When people shop in online stores, they often need that little bit of extra confidence to finalize an order. What do I mean by confidence? In one word, benefits. As any successful tech company knows, users aren’t wowed by the killer hardware features their product entails; they are more interested in how that product solves a known problem or concern they have or, they want to know how that product significantly improves an experience they encounter on a regular basis.
If you are successful at conveying to your online shoppers the order or product related benefits, you stand a much higher chance at getting approved sales by a higher percentage of your online visitors. Below are but some examples of the benefits we advise our online pharmacy affiliates to practice, with a brief explanation on each.
A. Top quality and genuine brands – Reassure your online shopper by pointing out that what he or she is ordering is no imitation of any sort, but rather the best medication quality (whether generic or brand) available. This way customers have one less thing to worry or be uncertain about. Once that uncertainty is eliminated, that shopper is much more likely to add multiple products to the cart and submit an order.
B. No shipping costs? Reiterate it wherever possible – Nothing influences an online shopper more to submit an order than a free shipping offer. If free shipping is available in your online store, be sure to mention it on every single page of your site, in banners, PPC ads and landing pages. This is a most effective conversion enhancer you should make the most of.
C. Show users it’s OK to cancel orders - By stressing the ease of getting a refund on orders, you greatly increase the chances of up-sales of your referred orders. Online shoppers aware of the refund option will be much more inclined to buy your offered products when compared to other sites that don’t indicate so. Be sure to display the refund option on your site’s main page, as well as any FAQ page you may have.
D. Everyone loves the “New!” category - Why not leverage a basic human behavior to your conversion powers? It’s been shown all over the Web that online shoppers have a natural attraction to new products and new categories. Our pharmacy program’s network of sites all have a “new arrivals” section which sees large volumes of traffic. Advertise a product as new and you’ll see instant interest and consequently, increased conversions.
Hopefully this post gave you some insights on the conversion powers of product and customer benefits. It may seem redundant but conversion stats speak for themselves. If you’re interested in learning about other ways to increase online conversions, I recommend going through previous conversion-related posts such as Diversifying your Traffic Sources. Next time I’ll offer another post on conversion boosting tips so be sure to come back in the next week or so.